Client: BMW

Challenge: Development of an interactive tool to help plan and develop new BMW vehicles, including 3D visualization.

Our solution: A unique VR application allowing multiple users and BMW designers to simultaneously interact with vehicles and their environment. By joining a session from either a desktop computer or VR device, users all over the world can collaborate on car designs by manipulating vehicles and adapting the original measurements to reflect any changes. The innovative model enables movement and interaction in real time without requiring extra controllers, and lets users gain a feel for the actual driving experience. The VR app is constantly undergoing refinement and improvement.

Gamification model:
Virtual Reality development environment

Plattform​:
Oculus